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Attending health or beauty trade shows is a great way to not only generate interest in your brand and its products but also to stay up-to-date with the latest trends, brands and products in your industry. Sadly, many of 2020’s trade shows were postponed, canceled or adjusted to be virtual due to COVID-19, but many are back and ready to go for 2021! Here are 9 of the best health and beauty trade shows to add to your company’s events schedule this year.

1. International Esthetics, Cosmetic & Spa Conference – (Multiple Locations & Dates, with Virtual Options):

IECS is the perfect expo to attend for any business in the spa and wellness industry. The event brings together thousands of massage therapists, estheticians and suppliers to network and learn about new trends, products and technologies. A variety of workshops, seminars and product focused education will be provided to those who register. This year, they’re putting particular focus on getting back to business in the aftermath of the pandemic. Businesses big and small are able to exhibit their products and services at this trade show and attendees are encouraged to purchase from them. This event open to IECSC professionals only and is not open to the general public. More information on who is eligible to attend can be found here. Here’s a look at this year’s schedule:

• Las Vegas, NV (June 20-21) at the Las Vegas Convention Center, Virtual Day on June 23
• New York City, NY (July 25-26) at the Javits Convention Center, Virtual Day on July 28
• Chicago, IL (September 11-13) at the Donald E. Stephens Convention Center
• West Palm Beach, FL (October 10-11) at the Palm Beach County Convention Center

2. International Beauty Show – (Multiple Locations and Dates, with Virtual Options):

The International Beauty Show is one of the oldest and most respected trade shows with hundreds of exhibitors, hands-on workshops and master classes. And this year, it’s co-located with the International Esthetics, Cosmetic & Spa Conference (mentioned above), so you get two trade shows fro the price of one. This is the perfect trade show for specialists to share their expertise in all things beauty. Attendees of this trade show have been loyal to the International Beauty Show for years and are highly involved in the beauty industry, making it the perfect trade show for brands to share their best and newest beauty products. Industry professionals, businesses and students can attend this event and influencers are also able to be featured but more information about that hasn’t been shared. To learn more about the New York show, click here. To learn more about the Las Vegas show, click here.

• Las Vegas, NV (June 20-21) at the Las Vegas Convention Center, and a Virtual Day on June 23
• New York City, NY (July 25-26) at the Javits Convention Center, Virtual Day on July 28

3. The Makeup Show – (Multiple Locations and Dates):

The Makeup Show provides education from expert artists and industry professionals and is open to professionals in fashion, cosmetology, skincare and more. From seminars, to demo stages and shopping, this is the perfect trade show to attend to get in on the latest trends and techniques. This trade show allows brands to get in front of professionals in the beauty industry and showcase their products. You can find their safety guidelines here. Information on who can attend this event can be found here. Here’s a look at this year’s schedule:

• New York City, NY (one day event on June 6) at the Metropolitan Pavilion
• Houston, TX (August 21-22) at the Hilton Houston Post Oak
• Chicago, IL (October 16-17) at the Revel Fulton Market
• New York City, NY (November 6-7) at the Metropolitan Pavilion